El Paso's Services sector accounts for 22.8 percent of the area's employment and totaled over 54,700 workers in June of 1999. From June of 1996 to June of 1997, El Paso's service sector added 2,800 jobs and this growth is expected to continue. A new development is El Paso's attractiveness to back-office industries. Recently, MCI created 1,500 new jobs in their Multilingual Call Service Center (19 languages), and AT&T Telemarketing expanded service center operations into the El Paso area. This AT&T expansion will bring 250 new service related jobs and will retain 550.

Other major players in the telemarketing arena who have a substantial presence in El Paso include: West Telemarketing, Brylane, Echostar, National Processing Company and Dial America.

The hotel/motel service sector has also seen positive growth with the openings of Stay America, Comfort Inn Suites, Studio Plus, Sleep Inn, Red Roof Inn and Budgetel. Professional and support services are also growing which provide contract opportunities for the twin plant industry along the U.S.-Mexico border. These services include distribution and warehousing, engineering, marketing, consulting, language training and translation.